An Influencer-led fashion brand, that collaborates with culture influencing celebrities that have a disruptive story to share & aspirational market value to co-create authentic & high-impact collaborations in a form of capsule collections.
Our primary vision is to bring affordable fast fashion to one’s doorstep.
India has been primarily a supply constrained market and not demand constrained market. Disrupt is here to fill the supply gap in the Fast Fashion segment with affordable and consumable fashion.
Disrupt is a Micro Influencer-led fashion brand, that collaborates with culture influencing celebrities that have a disruptive story to share & aspirational market value to co-create authentic & high-impact collaborations in a form of capsule collections.
When it comes to Fashion, Indians prefer buying something that looks good and provides value. The reason that we still don’t prefer goods that are fashionable is due to lack of information. This Gap is primarily being filled by giving internet access to users. By 2022, half of the population would get access to the internet and be part of the information age. Users are consuming more content [Instagram, Facebook, Youtube & TikTok etc ] on a daily basis when compared to a year back.
Disrupt is creating an ecosystem of Influencers, Designers, Suppliers and Manufacturers which would allow us to our costing and deliver affordable Fast Fashion to end consumers.
Product | Design | Supply
Co Founder - Cult Fiction
Scaled to $1Mn+
Collaborations | Influencers | Social
Brand Ambassador -
G Shock, Fila, Philips,
Proburst, Dare by Voylla, Spartan
Marketing | Sales | Ops
Co Founder - Yute
Softdigits | Ex-Fynd Scaled Fynd
HOW IT WORKS
It all starts when an idea, or a thought, is conceived by the designer.
The life of a product begins even before the designer's pen hits the paper.
All of our products are created by machinery that emphasizes precision and attention to detail and style. We value quality and sometimes our products are crafted by individuals experienced in hand sewing.
After rigorous testing and inspection, our products are made into something we can be proud of a fashionable and reliable item!
Up to date
Through creative collaborations with photographers and models,we are able to capture the details of every style for you to preview before you make a purchase decision.